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ABOUT THE PROJECT

I first discovered both my love for yoga and my love for hip-hop around the same time, but in two completely different realms.

It was my senior year of high school, and as a sprinter on the track team, hip-hop was always blasting in my headphones at practice or through speakers at races.

On the other hand, whenever I went to yoga, it was a completely different atmosphere. The music felt a bit… intimidating; it was slow, it was quiet, it was often in languages or chants that I didn’t understand.

I felt conflicted between the two, since yoga and hip-hop tend to be viewed as opposing cultures. However, once I became a certified yoga instructor, I found that I actually performed best and most authentically when the two were merged.

Both cultures are fueled by movement, emotion and a strong sense of community. They are raw. Unfiltered. Authentic. Rhythmic.

And, oftentimes, that rhythmic beat of hip-hop just so happens to mesh seamlessly with my inhales and exhales. It allows me to forget about the clock, lose myself to the music and say ‘thank u, next’ to soon-to-be-forgotten problems.

I’m a firm believer that yoga is for all people. And we should meet everyone where they are. And I mean everyone. People who practice at home, people who will never be able to touch their toes, and people who listen to hip-hop music.

People who respect both Deepak and Tupac.

And maybe, just maybe, my hopes in creating this hand lettering project is that it can help merge some of those gaps and build a bada** group of ohmies.

Namastizzle.


About The Artist

Bentley Hudson, Freelance Graphic Designer and Hand Letterer, Founder of Letter B Studio

FUELED BY MORE PENS THAN I CAN COUNT, YOGA CLASSES & AN AVOCADO ADDICTION, I SUPPORT MY DREAMS AS A DESIGNER AND HAND LETTERER IN DALLAS, TEXAS.

While getting my degree in graphic design and psychology, I became specifically interested in typography and how different styles of letters could tell completely different stories.

So when any spare moment arose in my college career, I began to teach myself the art of hand lettering. Since then, I have hand lettered on leaves, mirrors, mugs, plates, chalkboards, mixiote (skin of a maguey plant), oh, and paper. I’ve taken more typography courses than I can count, taught multiple hand lettering classes and done custom work for clients such as Lululemon, as well as design and branding for restaurants, corporations and studios across the country.

Need some heart-racing (not eye-glazing) hand lettering or freelance design work? Let’s chat.